Media Zone Master Plan
Abu Dhabi, 2008

As opposed to traditional master plans which focus on scale and densities but remain relatively abstract in their implementation, the master plan for twofour54° combines an intricate play between urban design, architecture, and complex programmatic requirements. From the onset, designing a new media zone in Abu Dhabi meant inventing a precise programmatic mechanism that could simultaneously work as a dynamic urban concept and read as inspiring architectural expression.

The project’s programmatic specificity suggested a clear configuration. With triple-height production studios on nearly every block, the most coherent strategy involved a “deck” three stories above the street, and then individual towers giving character and interest to each block.
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Program: Cultural, Educational, Housing, Infrastructure, Master Plan, Offices, Performance, Public Buildings